The fanboy lovefest for the PS4 began Monday at Sony’s press conference at the Electronic Entertainment Expo (E3) in Los Angeles, a day prior to the TV premiere of the “Greatness Awaits” commercial. Whether intentional or not, all the PS4 features announced at the press conference undercut whatever level of buzz Microsoft had generated among gamers with its Xbox One unveil. Not only will PS4 ($399) cost $100 less than Xbox One ($499), it will not impose any restrictions on game sharing or require any amount of Internet connectivity like the Xbox One does..
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This fortuitous timing has seen the stock rise 46 per cent this year, but that only brings it to 14 times forward earnings. Meanwhile, earnings per share are expected to double this year. The company has been shopped before, but the grey legal area of internet gambling likely reduced the size of the buyers pool.